We're a Leading Global Agency
In Content & Influencer Marketing
We specialize in one thing: delivering good content to your audience. Always.
Content marketing is adopting an editorial approach to marketing objectives.
Every relationship starts by getting to know one another. Running interviews with key stakeholders, our focus is on understanding who you are, what you standfor, what differentiates you from the others, what challenges you're facing and what opportunities are arising. We'll also cross information with quantiative data from your digital ecosystem.
In developing the editorial inbound marketing funnel, this is where we adress the Who? What? When? and why? with a specific focus on aligning brand interests with audience relevancy. This is also when we'll determine together the criteria to a good brand & influencer alignement.
Our creative process includes all stakeholders to generate knowledge sharing between conception & distribution. Strategists, creatives, influencers & digital media planners alike, participate in a constantly evolving process where the only truth is that a good idea should be tested and learned from.
We may have thought it all through, we only really know what works when it gets out. Whether it's owned content on social, paid through branded or earned with influencers, our editorial team engages with communities, analyses what resonates and reports back to the team to kill the bad, optimize the good and replicate.
Our dashboard setup allows you to access results in real time. No secrets here: we look at KPI's from different stages of the funnel and compare to industry benchmarks to measure what business results all of this is really delivering.
We specialize in one thing: delivering good content to your audience. Always.
